As my target audience is more of a niche audience who would potentially use viral marketing schemes as a way to hear about newly released films, I found that audience feedback was more easier to gain than a teaser which was for a horror film or romance film which could possibly be seen as more mainstream. This meant that I was able to use the social networking site of Facebook and the web 2.0 site YouTube as a way to gain feedback and recognition.
A lot of my target audience who fed back their own views individually expressed their enjoyment with the teaser trailer, also saying that they'd want to watch this if this was to be a film. This is a main convention in teaser trailers, so my feedback has proven that my intention of creating a teaser trailer has worked and been fulfilled.
When asking whether the trailer appealed to one friend, he replied with:
"If it was a film, I would watch it if I was into that kind of Genre. What makes it appeal is the story it portraits: A girl, lost in life, not quite knowing her place. The music is very fitting to the story and the imagery. The camera angles at the start were very well placed. I think perhaps the text on screen didn't remain for long enough towards the ending. At the start, the timing was good, but it seemed to become shorter and shorter (in terms of duration on screen) That coupled with the spinning camera made the ending seem quite hectic, where at the start it seemed calm. If the idea of it was to become hectic (as in to dramatise what was on screen) I think that Liane laughing in the last couple of scenes confused that; happiness doesn't really couple with hectic in the sense of being 'Lost'."
This feedback shows that my intention of implying that my main characters head is hectic was fulfilled, however maybe not emphasized enough.
After casually asking questions which hadn't been filmed, I found that most of the people I asked understood what the main theme of the teaser trailer was. The overall theme was becoming lost to become somebody, which I feel would overall sum up the film if there would've been the full package. This again shows how I have:
- Targeted my audience through representation and comparisons to everyday life
- fulfilled the most popular conventions of a teaser trailer and
- implied the overall theme through editing and music
Social network feedback
This site allowed me to create a group which meant anybody could request to join. Once my group had been created, I was able to upload pictures, post links and videos which meant that they could then comment with feedback. (if you click on here then you will be re-directed to my group where you can see feedback)
The main reason behind creating a facebook group was so more people were able to see my ancillary products. I felt that I hadn't received enough feedback on whether they were readable, also fitting in with usual conventions of film posters and magazine front covers so I felt that this was an appropriate way to gain feedback without having to use up my time as well as everyone elses. The main feedback that I received using this social networking site was on my film poster.
Hayley Dicks:
"I think it is quite hard to read the red writing at the bottom of the page because of the style, I like the colour though! xx"
Jessica Fensham:
"Amazing picture, lucky you have Liane to pose! :L. Yes, i agree that the writing is hard to read, perhaps the writing at the top could be a bit bigger, so its more spread out.."
This was good feedback, however the reason behind this was due to the quality of the photograph which was uploaded to Facebook. The other minor pieces of feedback were directed at the star ratings which was on the top of the poster and little bits, however, after this was mentioned, they didn't say what needed changing. This meant that, although my target audience was able to view my "promotional package" they weren't neccessarily able to be consistent with their post as this particular social networking site is so popular, that they were possibly 'side tracked'.
From the feedback given on Facebook, I did learn that my promotional package looked "professional" with only minor bits to change, if any at all.
Video feedback
I felt that quick questions which were being filmed meant that the interviewees giving feedback didn't have time to word their answers in a way which seemed more appealing to me. This method meant that I was able to gain feedback in a 'fire-round' effect, which allowed me to make the small changes to my products there and then. This method of feedback helped me, as I was able to refer to it once it was uploaded to Youtube.
I felt that quick questions which were being filmed meant that the interviewees giving feedback didn't have time to word their answers in a way which seemed more appealing to me. This method meant that I was able to gain feedback in a 'fire-round' effect, which allowed me to make the small changes to my products there and then. This method of feedback helped me, as I was able to refer to it once it was uploaded to Youtube.
In the video below, you will see that i've gained feedback from one boy and girl. I purposely interviewed two in one interview, however, the girl being my target audience with the boy having slightly different views. This meant that I could see whether my trailer appealed to someone who was not my target audience, as it re-assured me that I was heading in the right direction.
With all of my video feedback, I created multiple posts (film poster & film magazine mainly) which, in more detail, shows how I utilized these particular pieces of feedback. I found that they were very helpful, as they allowed me to make many changes which meant that my overall promotional package was the best that it could be for my target audience.
