The girls will be 17-20 years old; and their interests will include Elle and Vogue magazine. They will very much enjoy looking at the quirky london fashion - and the pages in Grazia showing street chic style. These girls will fantasize over celebrities such as Gerard Butler, Joseph-Gordon Levitt and Paolo Nuitini. Their music taste will also be like their film taste. unknown is the word. unknown is how they like it. They will like 'The Smiths', 'She And Him' and Brandon Flowers. Okay, maybe known a little bit - but not to everyone. Their hair colour and clothing size varies - and they will take style advice from people such as Alexa Chung, Pixie Lott and Florence Welsh, but not literally.
The guys will also be 17-20, maybe a bit older in order for them to take it seriously. They will only be interested in their music magazines - maybe mens health. NME will be one of the only things in their magazine racks, as they want to know what's in. They don't care much about impressing girls, although they like them very much. The men and women in our target audience would very much suite each other and they would have a lot in common.
They will both be messy, picking their outfits out from their floor. The clothes would be patterned, weird and many would envy them. They will be opinionated but they won't care about others opinion. They take a lot of what others have to say on the chin.
This is the target audience for my teaser trailer, as I feel that the idea of using elements of social realism would very much interest them.
